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World Taste & Smell Association’s June 6 Webinar Looks at Smell and Multisensory Design

Smell scientist and author Avery Gilbert moderates a panel of three expert speakers from home fragrance, perfume and scent consultancy.

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By: Christine Esposito

Editor-in-Chief

The World Taste & Smell Association (WTSDA) has teamed up with smell scientist, entrepreneur and author Avery Gilbert to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation. The webinar will examine how harnessing the power of all the senses can drive innovation and elevate our everyday lives. “Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction. This pa...

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